This is your resource hub for building a profitable, sustainable service-based business. Whether you're navigating cash flow challenges, preparing for year-end strategy, or refining your pricing and profit model, you're in the right place.

Each post is crafted for women entrepreneurs running $1–5M companies who want more than financial survival—they want clarity, insight, and control. You won’t find fluff here. Just practical, CFO-level guidance that turns your numbers into confident decisions.

 Browse topics like:
Cash flow and profit strategy
Forecasting and financial planning
Team scaling and cost control
Tax readiness and compliance
Money mindset and ownership

Start where you are. These insights are designed to grow with you.

Welcome to the
Tana Kramer Blog

A beautiful ocean sunset with vibrant colors of purple, orange, yellow and teal water and soft beige sand. The words Communication Creates Positive Ripples In Your Finances is an overlay on the image

Your business is always evolving—and your finance team needs to stay in the loop. This article covers 7 key updates every business owner should share to keep financial records clean, compliant, and stress-free.

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Confident woman walking outside an office building with text overlay: "Walk into your next financial chapter—with confidence."

Tired of feeling like you’re doing everything right and still unsure about your finances? This post explores how your money mindset may be shaping your results—and what you can shift to finally feel in control, confident, and profitable.

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Female business owner managing finances with confidence—From financial panic to profit plan

Feeling like one slow month could sink your business? This post breaks down why even high-revenue entrepreneurs stay stuck in financial stress—and how to create a cash flow plan that puts you back in control.

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A beautiful sunset of purple and orange hues over the ocean with the text overlay Profit is not what you make, It's what you keep

A business can be profitable and still run out of cash. A business can have positive cash flow and still not be making a real profit. If those two statements made you pause, you’re not alone. Many business owners confuse cash flow with profitability, but understanding the difference is essential for financial stability and long-term […]

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Woman working on laptop to build a strategic financial forecast for her business

Forecasting isn’t just for big corporations—it’s an essential strategy tool for service-based businesses in the $1–5M range. This post breaks down how to reflect on your financial performance, build a real forecast, and lead with confidence in the year ahead.

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A woman at her desk reviewing business finances and managing cash flow

Managing cash at the $1–5M level isn’t about survival—it’s about strategy. Learn how to use your cash intentionally to support growth, protect profit, and lead with confidence.

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